Danny Lloyd is the founder of Fortitude. He has spent the last 18 years
working in the media industry, 8 of those in Corporate Barter where he
has played a significant role in seeing the industry grow from estimated
billings of £40m to £200m plus.

August 2012 – present
Launched Fortitude Trading Limited

December 2008 – May 2012
Miroma International Limited, joining as Media Director and rising to Managing Partner

November 2004 – December 2008
Active International, joining as Head of Press and rising to Head of Media Trading

November 1997 – November 2004
Carat Limited, joining as Media Executive and rising to Associate Media Director

May 1995 – November 1997
Zenith Media – Media Executive, rising to Senior Executive

Prior to working in the media industry Danny spent 4 years as a Trader
in the shipping industry.
Danny lives in Surrey, is married and has 2 daughters.